Services

What LevelUp Offers

We offer a range of AI-driven brand marketing tactics to meet your unique goals, timeline, and budget. Our hyper-personalized marketing proposals are equally rooted in storytelling and datawhether you’re targeting niche markets, targeted geographical regions, or mass audiences.

Did you know that AI-personalized pitches achieve 40% response rates vs. 8-12% for traditional “blast” approaches? [Source: 2025 data analyzed from 15,000+ pitches; included in OBA PR’s 2026 Guide, “How PR Agencies Use AI”]

While AI is there to guide us, we understand HUMANS—and more importantly, CONTEXT—are the most crucial driving forces to the success of any brand.

Give us a shout by completing the website form at the bottom of this page. We’d love to hear what you’re working on and offer our expertise.

  • We offer a variety of AI Tools for seamless customer service experiences, as well as Agentic AI Systems—whether you’re needing Proactive, Adaptable, Collaborative, or Specialized features.

    Examples include:

    • Conversational AI/Chatbots: Platforms to manage 24/7 self-service queries, reducing call volumes and providing immediate answers to FAQs.

    • Voice-Based Virtual Agents: AI voice agents for managing high-volume calls, such as booking appointments or providing updates, before transferring to a human.

    • Support Ticket Automation: AI tool features that automatically analyze, tag, and route support tickets to the appropriate agents while substantially reducing average response times.

    • Agent Assistance & Training: Sales tools that analyze live and recorded customer calls, virtual meetings, and conversations for actionable sales coaching and insights. This includes AI tools for real-time support ticket summarization, agent empathy scoring, and buyer sentiment analysis.

  • “Adaptive Algorithmic Advertising” is the use of AI-driven computational procedures that adjust advertising strategies, creative elements, and bidding parameters in real-time.

    This helps us adjust your ads to ever-fluctuating consumer behavior and market trends.

    Examples include:

    • Contextual & Behavioral Targeting: AI goes beyond demographics to identify unique audience segments based on interests and past purchases.

    • Real-Time Data Processing: Today’s algorithms analyze large datasets instantaneously—including click patterns, dwell times, and scrolling behavior.

    • Dynamic Creative Optimization (DCO): The technology automatically adjusts visual components like color schemes, layout, typography, and imagery to match advertising user preferences.

    • Adaptive Ad Sequencing: In mobile in-app environments, this approach optimizes the order of ads shown in a session, increasing click-through rates (CTR) by 5.76% compared to traditional, non-adaptive methods.

  • AI-powered content creation uses machine learning and automation to ideate, create, edit, and distribute text, image, video, and podcast content efficiently.

    LevelUp Communications invests in the latest content marketing platforms and scheduling tools to empower our marketers and clients alike.

    Our goal is to scale production, personalize content, and streamline workflows with minimal business interruptions.

    Examples include:

    • Ideation & Strategy: AI helps us move faster in keyword generation, competitive content research, pitch presentations, and analyzing audience data.

    • Text Generation: Leading AI tools (like Claude and Jasper) are used to guide our text and branding ideas for digital profiles, marketing copy, social media posts, media pitches, and editorial writing.

    • Video & Audio Production: We champion AI-driven processes and workflows for the creation of avatars, voice-overs, captions, and post-production editing.

    • Visual Generation: These days, there are millions of content producers and only so much time to capture the attention of a potential buyer or brand advocate. We use AI to produce short video clips and long-form podcast content from text, visual, and audio prompts.

    • Automation & Distribution: AI platforms are especially valuable for simplifying and mass-distributing content. We have access to tools that can generate multiple different captions and video “shorts” per post. 

  • Together, we’ll develop a comprehensive, strategic process that builds your brand’s online presence and connects you directly with your audience.

    We thrive on trust, which means taking the time to discuss your input and co-create monthly content calendars.

    We do not post without your approval, as we aim to amplifynot control.

    Examples include:

    • Influencer Marketing: AI-engineered social media platforms help us identify the best influencers based on their channel preferences, audience demographics, and engagement patterns.

    • Predictive Scheduling: AI analyzes audience behavior to determine the best channels, days, and time per day for maximum post engagement.

    • Social Listening: We rely heavily on AI to monitor brand mentions and understand customer sentiment at scale, in real-time.

  • AI is increasingly useful for media relations when it comes to audience insights, sentiment tracking, campaign forecasting, and crisis communications.

    With our 20+ years of experience and meticulous oversight, we ensure your brand voice stays authentic.

    We carefully craft messages into stories aimed to enhance your brand’s recognition and reputation.

    Our existing media relationships and our tenacity for promotion help us penetrate the noise and earn the attention of the world’s busiest writers, influencers, and podcast hosts.

    Examples include:

    • Real-time Adjustments: AI monitors content performance, suggesting adjustments like updating headlines or altering publishing times.

    • Consistency: AI tools ensure a consistent style, even when creating large amounts of content.

    • Voice & Tone Training: Some platforms, such as Claude, allow for training on specific writing samples.

    • Efficient Media Mapping: AI tools map the entire media conversation to identify gaps in coverage, allowing brands to find unique angles and opportunities for thought leadership, rather than just replicating existing stories.

  • Crises require rapid decision-making and clear responses to minimize long-term and/or permanent damage to your brand, customers, staff, and stakeholders.

    We work closely with all necessary teams to guide them through measured, appropriate communications.

    We recognize that AI is in its “infancy” stage and does not replace human judgment, intuition, and empathy, which are crucial for navigating complex stakeholder situations and emotions.

    Examples include:

    • Proactive Threat Detection (24/7 Monitoring): AI capabilities within media platforms scan news content, social media posts, forum threads, and comments to identify negative sentiment trends or emerging issues, flagging potential crises before they gain momentum.

    • Rapid Response Generation: AI often supports initial copywriting tasks, allowing our teams to deliver timely response messaging.

    • Predictive Simulations: AI analyzes historical data to simulate scenarios, allowing our team to practice de-escalation skills, refine crisis plans, and provide media training in advance.

  • LevelUp Communications favors a hybrid approach to predictive analytics, merging both traditional and AI reporting practices for different use cases.

    Today’s AI tools can now dig deeper into customer behavior data—such as purchase history, login frequency, and interaction sentiment—to offer more personalized recommendations.

    Examples include:

    • Lead Scoring & Sales Forecasting: AI automates sales pipeline management by analyzing CRM data, emails, and touch point interactions to identify high-value leads and predict sales revenue more accurately.

    • Demand Forecasting: AI analyzes geographic, behavioral, and seasonal purchasing data to predict which B2B services or B2C products will sell, reducing stockouts and emergencies from rising inventory and shipping costs.

    • Churn vs. Conversion Predictions: For both B2B and B2C, AI identifies patterns indicating a customer might leave (churn) or is ready to buy (convert), allowing for targeted retention or sales actions.

    • Optimized Pricing Strategies: AI analyzes competitor pricing and market trends to find the ideal "sweet spot" for pricing to maximize profit margins and close deals faster.

    • Hyper-Personalization: AI can now drill down into website visitors’ preferences, browsing habits, and purchasing history to deliver tailored marketing content at times they are predicted to engage.

  • Have something particular in mind?

    Want to layer our various Services together for a custom hourly rate, project rate, or monthly retainer?

    With a focus on outcomes, we work with you to map out goals, strategies, and tactics to drive your business to the next level!

Arrangement of wooden objects, including a ball, a ring, a board, and a curved piece, along with a gold pen and a brass roller on a white surface.

Our Process

Working with LevelUp Communications is designed to be simple, collaborative, and practical.

From the first conversation to launch, our goal is to understand your business, simplify your day-to-day operations, and build solutions that create real momentum — without overwhelming you.

Discovery & Alignment

We start with a focused conversation to understand your business, your goals, and where communication breakdowns are costing you time or opportunities.

This is where we listen closely — to how you work, how customers reach you, and what success looks like for you.

Strategy & Design

Next, we design a clear plan tailored to your business.

This may include messaging, visibility strategy, and AI-powered systems that support how you actually operate — from handling inbound calls to scheduling appointments.

Everything is built with simplicity and results in mind.

Build, Train & Test

We then build and configure your solution, training your AI agents to understand your services, your voice, and your customers.

Before anything goes live, we test thoroughly to ensure conversations feel natural, information is captured accurately, and the system performs exactly as intended.

Launch & Optimize

Once live, we monitor performance, fine-tune where needed, and stay closely involved as your business grows.

As your needs evolve, we help you adapt and expand — so your communications and systems continue working for you, not the other way around.

  • "Matthew knows PR, especially for technology companies. He was an excellent pitch-man, he knew how to generate media interest, and he always represented us professionally."

    - Former Client, Keith Maddox (President at J.A. Lee Companies)

  • "Matthew has a 'sixth sense' for what the media will find of interest in a company's products, executives, services, etc., and uses this ability to forge deep relationships and successes with key media."

    - Former Client, Anne Coyle (Senior Director of Marketing at SOFTRAX)

  • "Matthew is a great writer with an ear for 'the important.' A creative problem solver, he is a tireless worker and someone who thinks big."

    Steve Poppe (Managing Partner & Brand Strategist at What’s the Idea? Agency)

  • "Matthew never ceased to amaze me with his ability to dig just a little bit deeper to determine the best strategies as well as the best course of actions for our firm."

    - Former Client, Greg Saxon (Chart Venture Equity Partners)

  • "Matthew has a true knack for brand messaging and crisis communications. His voracious appetite for reading and learning keeps clients top of mind with his rolodex of traditional, online, and podcast media contacts. As a fellow English department graduate from The University of Iowa, I know he's been taught by some of the greatest communicators in our time."

    - Mentee, Megan Jasin (Fractional CMO, Vidi Vici Agency)

Let’s Work Together

If you're interested in working with me, please share your goals by completing the form on this page. I typically review and respond to website inquiries within 72 hours of the form submission date.

Please connect on LinkedIn or schedule a meeting with me here. I look forward to connecting with you and your team.

A human hand and a robotic hand shaking in front of computer screens displaying financial charts and data.
LevelUp Communications website image of Matthew Kraft at New York Stock Exchange